Honda introduced the second-generation Insight to its home market of Japan in February 2009. On March 24, 2009, the new Insight went on sale in the United States. At $19,800 as a five-door hatchback it is the least expensive hybrid available in the US. The Insight is listed on Honda's UK website with prices starting at £15,490 (otr). Honda's Insight, billed as the cheapest gas-electric hybrid on the market, ranked as the top-selling vehicle in Japan for April 2009, the first time a hybrid has clinched that spot. During its first year on the global market, the second-generation Insight sold 143,015 units, falling short of the 200,000 sales target set by Honda when it was launched.
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